Is your growth brand-driven or SEO-driven? Now you know.
Compare brand keywords against generic keyword performance.
Total organic traffic is a vanity metric unless you know what's driving it. A site can show 30% growth driven entirely by a PR spike in branded searches — while generic organic actually declined. Without separating the two, you're celebrating the wrong thing and missing a real problem.
Misleading
total organic reports when branded traffic surges or tanks
No strategy signal
can't tell if SEO investment is working vs brand momentum
Stakeholder confusion
mixed data makes it hard to credit the right team for growth
Brand vs Generic Analysis turns raw Search Console data into clear signals and next steps.
Automatic split by brand term
Rankerli separates every query into branded or generic based on your defined brand terms — no manual sorting.
Side-by-side trend comparison
See branded clicks, impressions, and CTR alongside generic equivalents on the same chart across any time period.
Growth attribution at a glance
Understand exactly whether a traffic surge is an SEO win, a brand moment, or both — in seconds.
See where growth is really coming from
Brand up and generic flat? That's a PR story, not an SEO win. Know the difference before the next reporting call.
Prove the ROI of SEO investment
Isolate generic organic growth to show the measurable impact of SEO work, separate from brand momentum.
Catch generic declines early
If generic traffic is sliding while branded holds steady, you have an SEO problem that needs attention before it compounds.
Cleaner stakeholder reports
Show executives the real story — split by brand and non-brand — instead of a combined number that raises more questions than it answers.
Celebrate organic growth that's entirely brand-driven — misattributing results to SEO work
Miss a declining generic traffic trend because branded volume is masking it
Struggle to prove the value of SEO investment when branded queries dominate the report
Make budget decisions based on combined traffic that obscures the real performance split
Compares branded and generic keyword segments in one view.
Shows where growth is coming from so you can adjust strategy.
Supports clearer share-of-voice reporting for stakeholders.
Connect your Search Console and get your first insight in under 2 minutes. Free plan, no card required.