Search Performance Analysis
Brand vs Generic Analysis
Brand vs Generic Analysis
Compare brand keywords against generic keyword performance.
What this feature does
Brand vs Generic Analysis helps you move from raw data to decisions faster with clear, actionable guidance tailored to your Search Console performance.
Compares branded and generic keyword segments in one view.
Shows where growth is coming from so you can adjust strategy.
Supports clearer share-of-voice reporting for stakeholders.
How teams use it
- Diagnose shifts quickly and confirm the root cause with supporting metrics.
- Prioritize fixes, content updates, or optimizations based on the most impactful signals.
- Share concise summaries with stakeholders to keep reporting aligned.