See exactly how much demand your brand is generating — and whether it's growing.
Monitor brand-related search terms to measure brand demand.
Branded searches are a direct signal of brand health — people typing your company name are ready to engage. But they're invisible inside aggregate reports. Without separating them, you can't tell if growth is coming from awareness campaigns, word of mouth, or SEO alone. And you won't notice when brand demand quietly drops.
Invisible
branded query trends buried in aggregate GSC data
No alerts
when brand search volume spikes or declines unexpectedly
False attribution
mixed branded/non-branded data skews SEO performance reports
Branded Keywords turns raw Search Console data into clear signals and next steps.
Tag your brand terms
Define your brand keywords once — your company name, product names, variations. Rankerli handles the rest.
See branded trends in isolation
Volume, CTR, and position for brand queries are tracked separately so you can see demand curves clearly.
Catch unusual spikes and dips
Brand interest changes fast after PR, campaigns, or competitor activity. Rankerli flags the movement immediately.
Measure the true impact of brand campaigns
Launch a campaign and watch branded search volume respond in real time — the most direct measure of brand awareness.
Keep SEO reporting honest
Exclude branded queries from organic SEO metrics so you see the real picture of your non-brand content performance.
Know when competitors are stealing your brand
A sudden drop in branded clicks while impressions stay steady often means a competitor is bidding on your name.
Executive-level brand health metric
Branded search trend is one of the cleanest proxies for brand health — trackable, visual, and easy to explain.
Report SEO performance using data that includes branded clicks — inflating the real numbers
Miss brand demand drops until they show up as customer acquisition problems weeks later
Have no data to show the impact of PR, content marketing, or awareness campaigns
Fail to notice when branded CTR falls, meaning users are clicking competitors above you
Tracks brand demand trends to evaluate awareness and campaign impact.
Separates branded from non-branded performance for cleaner reporting.
Alerts you when branded interest spikes or declines unexpectedly.
Connect your Search Console and get your first insight in under 2 minutes. Free plan, no card required.