Search Performance Analysis
Branded Keywords
Branded Keywords
Monitor brand-related search terms to measure brand demand.
What this feature does
Branded Keywords helps you move from raw data to decisions faster with clear, actionable guidance tailored to your Search Console performance.
Tracks brand demand trends to evaluate awareness and campaign impact.
Separates branded from non-branded performance for clearer reporting.
Alerts you when branded interest spikes or declines unexpectedly.
How teams use it
- Diagnose shifts quickly and confirm the root cause with supporting metrics.
- Prioritize fixes, content updates, or optimizations based on the most impactful signals.
- Share concise summaries with stakeholders to keep reporting aligned.