FeaturesCountries & Devices
Deeper Performance AnalyticsRankerli

Countries & Devices

Your SEO numbers look fine — until you break them down by country and device.

Break down your search performance by country and device type to find where you're winning, losing, and leaving traffic on the table.

The Problem

Aggregate metrics hide the markets and devices where your SEO is actually failing

A healthy overall CTR might mask a terrible mobile experience in your biggest market. A flat impressions trend might hide explosive growth in one country and a collapse in another. Without breaking data down by geography and device, you're making decisions based on averages that obscure everything important.

Hidden

market-level declines masked by healthy aggregates

No signal

that mobile experience is broken in your target countries

Missed growth

in emerging markets never acted on because it was averaged out

How It Works

See it in action

Countries & Devices turns raw Search Console data into clear signals and next steps.

01

Select your dimension

Switch between country and device breakdowns in one click — your full GSC dataset reorganises instantly.

02

Spot the outliers

Tables sort by clicks, impressions, CTR, or position so underperformers and unexpected winners surface immediately.

03

Ask the AI to explain it

One click on any market or device segment surfaces an AI analysis of what's happening and what to do about it.

What You Gain

The value of having the right data

Find where your SEO is actually underperforming

Segment by country and device to find the specific markets and experiences dragging down your overall performance.

Prioritise the right markets

See which countries give you the highest impression volume at the worst position — ranking opportunities hidden in plain sight.

Fix mobile before rankings suffer

Device breakdowns surface mobile CTR and position gaps before they compound into meaningful traffic losses.

AI tells you what the pattern means

Instead of staring at a table, get an AI explanation of what the country or device data is telling you and what to prioritise.

Without This Feature

Without Countries & Devices, you're optimising for an average that doesn't exist

Make content and UX decisions based on aggregate data that hides your worst-performing markets

Miss a collapsing mobile experience in your primary country until traffic drops tell you it's too late

Overlook growth opportunities in countries where your content ranks well but isn't optimised for local intent

Spend time fixing sites evenly instead of focusing on the geo and device combinations that matter most

Capabilities

What it does

Shows clicks, impressions, CTR, and average position by country and device.

Highlights which markets are underperforming relative to their impression volume.

Reveals mobile vs desktop disparities that point to UX or content issues.

How teams use it

  • Diagnose traffic shifts in minutes and confirm the root cause with supporting metrics.
  • Prioritize fixes and content updates based on the most impactful signals.
  • Share concise, supported performance summaries with clients and leadership.

Ready to stop guessing?

Connect your Search Console and get your first insight in under 2 minutes. Free plan, no card required.

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