When Google updates hit, know exactly what changed — and what to do next.
Track the impact of algorithm updates with before/after comparisons.
Google runs thousands of algorithm changes each year, with major core updates rolling out every few months. When one hits, traffic can shift dramatically in 48 hours. But understanding exactly which pages were affected, whether you lost or gained, and what the update was targeting — requires analysis most teams don't have time for.
Thousands
of algorithm changes per year — you can't track them manually
48–72 hours
for a major core update to complete, often shifting rankings by 5+ positions
No guidance
on where to focus recovery effort without page-level impact data
Google Update Impact turns raw Search Console data into clear signals and next steps.
Known updates pre-marked on your charts
Major Google algorithm updates are automatically annotated on your performance timeline — no manual research required.
Before/after comparison on every update
Select any update date and instantly see which pages gained, which lost, and how much — across clicks, impressions, and position.
AI-assisted recovery plan
Rankerli identifies which pages the update hurt most and suggests what the update likely targeted — giving you a recovery starting point.
Stop guessing what changed and why
When rankings shift, know within hours whether it's a Google update, a competitor change, or a technical issue on your site.
Focus recovery work on the right pages
Not every page on your site was affected equally. Update impact analysis shows exactly where to concentrate recovery effort.
Identify update patterns over time
If your site consistently gains or loses on specific update types, that pattern tells you what Google values in your niche.
Faster response than competitors
The sites that recover from updates fastest are the ones with the clearest picture of what changed. Data speed is competitive advantage.
Spend days trying to figure out whether a traffic drop was a technical issue, a content problem, or a Google update
Apply blanket recovery tactics across the whole site when only specific pages were affected
Miss the pattern of what your site gains or loses from each update type — knowledge that would improve every future response
Let competitors who analyze updates faster gain ground during the recovery window
Measures the performance shift before and after a Google update.
Highlights which pages and queries were most affected.
Helps you focus remediation on the biggest losses or wins.
Connect your Search Console and get your first insight in under 2 minutes. Free plan, no card required.